Monday, December 17, 2007

KVEC Follows Trib; Flips, Flops, Flips (Back)

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The staff and many local listeners of KVEC (920 AM) were worried several years ago when Clear Channel Communications took over several area radio stations. As best I can tell, the worry was for naught, and I could detect no substantive changes.

History repeated itself recently as El Dorado Broadcasting took over KVEC and a few other local stations from Clear Channel, and the KVEC staff again got nervous. This time the worry was justified as El Dorado cleaned house like a new broom in the early morning (6-9 am) slot. Out were nice young energetic Ben Greenaway (Program Director) and long-time local media fixture King Harris (News Anchor).

If El Dorado did a focus group first (as the Tribune did before its recent changes), one has to wonder who was in the group. Apparently local listeners were not, and the change flopped (sound familiar?). Early morning listeners were not shy about letting the new owners know what they thought about replacing local radio in the morning with yet another syndicated talk show. Advertisers may have had a few things to say as well.

The flip had flopped, but El Dorado got the message and (sort of) flipped back. Harris is back, but Greenaway is not -- no explanation why that I've seen.

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